????μ?????…·?????o?????—??—è????′?-￡??¨???-￥?‰??¤§??????????????·??????????o§?“??|???￥???è???????o???????‰???-????”?è?3?…¨?????????????????o???é?2??o?·¨?¤§???è′1??¨è???????????è??????‰???ˉ?1?é?”??????ˉ??–?????°??ˉ1????2?????…?????“?è??è?????????μ?èˉ??????￠è?¨??????è?????????????–?’??‰???ˉ???????…′è?￡??????????????￥????????§??

?????‰?è¨

1.1 ????“??????????è?°

• ???????????o??-?????′??￥????“??’?é—′??￥????“?????????–?o§?“?????????“????’?é?μé?￠????±??????????o§?“??????????è??????????
• ?o?è§￡???????”¨??·??????é??±????é?è?????????????o??°????’?è?aèo??????￡?????o?o§?“?è?-??￡???????¤???
• ????–??????????è??????…￥?‰??????￥????????2??’?‰?????±?????????o?????￥??￠è?¨?????o????????–?’??‰???ˉ??

1.2 ?μ?èˉ???ˉ?￠?

?o???è???????????

2.1 è?????è????ˉ??????

???1??‰?????oè§??¨?

é???????è′1?°′?13??????é??????1′è???oo??????è′1è§???‘?”??o????????????￡é?…?????–?????–?????′????…3?3¨???o?è???¤???oè?aèo???|??￥?2??￥??–???–?ˉ??‰?????o§?“?????ˉ”?|??????????|???????????μ?????…·?????o??‘?±?è?3???????·2????????ˉé—-???????°???—?o§?“????????????—??—è????′??¨???-￥?‰??¤§???????????§???o???????3??3?????‰1?????°???????????·??????????o§?“??|???￥???è???????o???????‰???-????”?è?3?…¨?????????????????o???é?2??o?·¨?¤§???è′1??¨è???????????è??????‰???ˉ?1?é?”??

??1??????è‰??a’?’¨èˉ￠??‰?????°???????¤o???2020?1′??-?????????????μ??????oè§??¨?è????°294.8?o??…?????—????–?????μ??’??¤??o¤??…???é??±??-‰????′???±?“??????-???????????—??￠è???¨??o|????–-?????????é￠?è????-??????????????oè§??¨??°????????‰????????????2021?1′?°???￥30.4%????￠?é????è?3384.3?o??…???

???2??‰?”¨??·è§??¨?

???????????ˉ??￥?????o???Z??–??￡?‰???????è′1??¤??“??￥?”·?§??o??????è?…è??40%??ˉ??¨????-|?”??????¨è???oo?‘???-?¤§?-|????§‘?ˉ”???è????°80%?????ˉè§??‰???????è′1?oo??¤??′??“?-|????°′?13è??é?????????ˉ1è?è¨?1???‰??′?¤??????o????’???′??o???è??????????￥??—?–°????–???–??°è±??’??–???–?o§?“???

è?????‰???????è′1?oo??¤????”??…￥???????????ˉ??￥??‘??°????…???-?·2????·￥??????Z??–??￡?‰???????è′1??¤??“????13?????a?oo????”??…￥??￥è?‘1????…?????-|?”??oo??¤??????é??è?±é’±è?‘2900?…??????′??“?oo??¤????o-?”??…￥?°′?13?1?è??é?????è??é??????”??…￥?°′?13?1????èˉ??o?è?????oo??¤??a??￥è??é????????è′1????????

???3??‰??‘?±?è?????

é????????????-?o|?????-?????§??????????o????é…·??è…?è?ˉ???“”?“??“”?“??-‰?o’è?”??‘???????o·?o·??¨??o???????o§?“???￥????ˉ???‰???????…??′????è???????????-¤????—?????…￥?±??????èμ?é?“??????????1?????–-?￠????????????è???????“?‰?a?????μ?????…·a?????…3???????…±??‰986????¤??o??-???-?????????…???-?¤???°??????????????¨?1???????±±?????é??è￥??-‰??????????????????…3?3¨?”¨??·??￥???????1????????…3?3¨??????????”¨??·????ˉ”??é??????…??????ˉ????μ·??????è|?é????-??¨???o????????’??–°???o?????????

?????o?2??￥????è′1?’??‰?è′¨???è′1?????“???????‰????????“?????‰????è|???¨????μ???‘è????°??o?μ?è????è???¨??a??￥???é????è§?é￠‘??????????–-??‘????2‰?????o??????????‰?????–???–?1??????‘????2‰?????o????????ˉ??￥é￠?è§????????2‰?????o??-????‰?????????o???é??è|??￠?é?????…???-??-?????-è￥?é?¨????????—??°??o???????…3?3¨?”¨??·è§??¨??°?????‰??¤§??

2.2 è????????è§???ˉ?￠??????????PEST??‰

???1??‰Politics???è??????”??-–??????

??-????oo??￡????–°?????–??????èo?????μ??-?è?2a???a?oo??–a???|?·±?–°é??±???

a????????o”a?è§???’?’?2035?1′è????ˉ???????o2è|????????????oa??o?????o?????…¨???é?“???è?3???è′1é??±?a??????￥?–°??????–°?¨???????é￠??–°??????è′1???????‘?–°??????è′1??…?”???¨?????

??o?????°?…¨è??????”±??-??????é???‘???é???o??????è·¨è?????a??????‰?o”a?è?????è§???’?????o?…?é?1é??è|???????????¤§???????–?a???‰?“?a??????￥???￠???oè?a???????–°è????????§ˉ?????¨??¨??oè????–??‘?±????…¨é?￠??¨è?????è‰2???é????§ˉ?????¨??¨??￥IP????ˉ??o§???????o§??????????1è?2a???¤??a500??oa?????¨??¨?o§??o?‰1è‰2??‘?±???????-1?????…?¤–?????o?-‰??

???2??‰Economic???è?????????μ???????

???????????-????o?????￥????‰??????￥???????????-????‰???????è′1?????o?±??o??¨3?-￥?￠?é??????°???—?????o???2020?1′?????oè§??¨???o36.6?o??…???é???????????‰????????…′èμ·????‰????????????¨?”¨??·??¤??“????–-?‰??¤§???è????????????o???????–-?????-????1???o???????‰????è??è???’??”??o§?3¨?…￥??o????‰?????ˉ1?‰???????è′1?????o?1???‰???????????|??¨??

é￠?è????a??￥????1′??-????‰?????????o?????????????¨3????￠?é?????????????2023?1′??-????‰?????????oè§??¨??°??a???′90?o??…?è??91.2?o??…???é?è???‰????è??????????‘?±??????′??a???????????o?????ˉ??￥??‘??°??′??a?????oè§??¨??-￡??¨??‰???????′???°?￠?é??????￠?é?????é?????”???“è?3?¨3?????

???3??‰Social???è??????¤??????????

1.???????????o???????′?èμ·???è?…6????”¨??·????￥???2??’?o§?“?

??1??????è‰??a’?’¨èˉ￠??‰???è°???”??°???????¤o??????????”¨??·??′???????￥???2??’????…??????ˉ?‰???????¨???????????ˉ”????????o62.95%??52.33%?’?52.07%??

??????????§?????o??é??°±?o???2??’????????????????1??????o?”¨??·?¤??o¤????’-?????-??1èˉ?é￠?????-¤?¤–?????2??’è???…·??‰?”?è—????2??￥??…°è—‰?-‰?±??§???è??é??????1?è?…è???o???‘é—2????…·???è????′?????—??—è|???–?1′é??è????′??′?1?????????—??2??’???????‰?????’??¨?????????o???????????o????–°????????

2.???????”¨??·??′è???±??2??￥????è?3

?????????èo??…·??‰????ˉ1?”??′???‰????￥?è???±?????‰1?§???è???§??2??￥????è′1??‰???·¨?¤§???é???”???????????a??￥???é?????oo????”??′??°′?13??????é????????è′1????‰?è′¨???è′1é??????“?±?è?3??′é???±????????2??￥????è′1??????????‰?????‘???????–?????μ?????2??’????μ????1′è???oo???????????o?°?????????oè???????

3.??????èμ°??‘?¤§??—??–

??￥?‰???????????¤???￥??¨è??è????????oo????·￥???????????????è??è??????…?é???o§?“?è??è??????o?¨??????è￡…?-‰?·￥???????ˉ?è?′????????????è??é???????°é???¨?°‘??”??·???é????????è???????—??????????′??￥??￥é???¤??o??°???—?????o??

é????è??è?????????“?è??è???·￥?????–é???o§???????????·????¤§?1…???é??????1?é?è??????????–è??????????????èμ°è?????é????è′1è…????”??′???o??ˉ????a??￥?????????è???°??‘???°??oè????￥è???¤§??—??–?????‘?±?è???????????è?è￠???′?¤?????oo?‰?o?è§￡?–???±?????—??°?—???￡?????′?¤??…3?3¨??

???4??‰Technology???è?????????ˉ??????????¤§?–??¨±?o§?????‰

?”μ??±è??????????¨???è??????????‘?±????????¤§??°??°?ˉ??o?IPè???”??“?????o§?”?????1???o??????è??????￠?????o??′??????

?o’è?”??‘???é??é???‘?±????5G????ˉ???????ˉ????ˉ?????‘è?????????”μ???è???????¨??-?????‘?±?è?…é????Z??–??￡????1′è???oo??′è????￥??—?–°?…′?o??‰?????????o?o??¤§é???????±?￥?è…????’??¤§é??IP?–???–?????è???–°?…′è??????????o??°?????′?’-??|è′§??????’-????‘?o￠??????????oo?‘???|è′§??????μ?????oo???è·?é￡?????μ?è?????????1???????IP?o§?“??????”??‘?’???‘?±???

??‰?????????¨?????ˉ1?ˉ”

3.1 ????2?

• ?”???–??￡é?‘???????????
• ?￠????????????
• ?????2??’???
• ??a?”??‰???????¨???????
• ?o??‰??????o?o¤??“??

3.2 ??—?‰?

3.3 é??‰?

??????”¨??·??????

4.1 ?”¨??·??¤??“??????????”¨??·??‰?ˉ1?ˉ”

???1??‰é??‰?

• ????????±?￥?è…?????-??±?????????????—??–???￠?’???—???é?“???????oo?o¤???????”¨??·???
• ?¤§?-|?”?????–???￠è′-?1°???o???‰?…′è?￡???????“?????ˉ1???o??￥??§????????“??????‰?–°é2???????
• ???é￠??????‰é’±è′-?1°è?a?·±?–???￠??????????o§?“?????1???”???è?a?·±?????‘é‰è?a?·±?‰é?è|????????“???

???2??‰??—?‰?

• ?????-?—??????-è?·?o?????‰???air jordan?????????è?±é????·è′-?1°é??é?????é?????
• ?-|?”??…?????–???￠???NBA???è???±????é???-‰????μ?è￡…?¤?????…3?3¨?§??·?ˉ”?’???ˉ??|?-￡?“????
• èμ??·±??????é???”?è—?è…???????????è??è?a?·±??????é???’??–?o—?????3è|???¨?o’è?”??‘????”???–???é????

???3??‰????2?

• ?o?????…?????–???￠?????¨?????é?????±?????–???￠è′-?1°??¨???????…3????‘¨è?1????ˉ”?|???2??’?‰?????-‰?-‰???
• ??2??’?‰?????”?è—?????????¨?????a?o??‰??13??°?o¤??“??–è????–??????????“????
• ???????“??‰??–1?????3?…￥é??????2???￡???è?a?·±????“??‰?IP????‰??……??¨?1????é?“??

4.2 ?”¨??·?”???????è????o??????

??°???????¤o???è?…è??6????????—è???”¨??·é‰??????a???????a?????‰?????—??????é???§??????¨??????è?…è??5????????—è???”¨??·???é?????è￡…è??è??????-¤?¤–???è???￥????????¨????’??oo?-‰?1???ˉé?¨?????—è???”¨??·?…3?3¨?‰???????é????1??????§?????￥???????”·?§??′???é???‰????????§??????¨???????￥3?§??′???é???‰??????????è￡…è??è??????…?????”·?￥3?§?”¨??·é??è?¤??oè???￥???????é??è|?????¨é￠???????μ???¨??¨???????‰????é￠????????o?”¨??·é‰è′-?????o????????è?????????¨??¨??o?–°?“??—?????—￠è|???o????”·?￥3?§????????¤??“???è??è|??…?é???‰????é￠?????

??°???????¤o???è?…è???…-???????”·?§?”¨??·??o?o??”?è—?è?è′-?1°?¨???????è?‘6????￥3?§??—è???”¨??·è′-?1°????????ˉ?”?è—??’??oˉ?±??–???￠???-¤?¤–?￥3?§?”¨??·?1°?¨????é??oo?????o??ˉé???o??”·?§???????ˉ”è?‘5??????????”·?§è′-?1°?¨????è??è???o??‰??o¤??“?????????????ˉ”?????????é???o??￥3?§?”¨??·???¨????????”?è—???·???-￡??¨?—￥????????????????°‘?”¨??·??¨?”?è—?è???¨???-?”?è?·??…????????????è?3???????—?è?¤??ˉ?¨??????ˉ???§???????￠??????èμ??o§????1???¨?o??‰??????o?o¤??“???è?è?·??—?o§?“??o￠??·?”??…￥??

4.3 ?”¨??·??o??ˉ

???1??‰???é??-|?”??”¨??·

??o????±??§?????¤??¤????”·???22?2??????¨?o??o???????????¤§?-|??

?”¨??·è????o?????¤??¤?13?—??–???￠?????￥?—￥?????o??￡è?¨???????§?????”?????“????????￠??°???ˉ?????±?￥?è′-?1°?o?????…??????¨???????…3????¨????????‰??????

?”¨??·?‰1????????¨????¤§?-|?”???

?”¨??·??o??ˉ?????¤??¤?‰1????–???￠è§?????—￥???????…???–??¨???????“?????ˉ1?o????è§?????-é—¨?????¨??????角????oo?‰?????§°????‰1?§é??è???¤?????‰??????￥????ˉ??ˉ??¤??¤??′?1??2???‰?‰???°???????“é—¨?”???–?o?????…??oo?‰??????¨????‰?????¨???????APP?????è??????-|??????????????¤??¤???è???o?????2?APP????¨????2?é???????–?????…?‰???°?o?è′-?1°?‰?????¨???????è′-?1°???é?“???è??è?¤èˉ??o???—???é?“????????·??-??±?-¤é￠???????????????

???2??‰????μ??…?è?

??o????±??§???é???§?????￥3???26??????o?????????

?”¨??·è????o?????-è?·?o?JK?????????Lolita?????????è?±é????·è′-?1°é??é????????è—???????é￥°??

?”¨??·?‰1???????…???????é￠??????‰????????è′1è??????????ˉ?…”??‰è????????????2‰?????

?”¨??·??o??ˉ???é???§?????°??”??′???¨?????￥???????o-??ˉ?￠???-???????ˉ???-?°??‰è????o?￥1???????……è￡?????‰?è′¨?????????????-¤?￥1?1???1?…???o???????????o????¤???oè?a?·±??±?￥??1°??????è????o????¨?￥1???è?￡???é?????JK?????????Lolita?‘????????????“??“????3????|??-¤?￥1é??è§??–???￠??????é￥°?????????????????o?-¤??????????ˉ??ˉ???è§?è?￡???é???¤§é????????é￥°????￥1????′??3è|??‰???°????a??“é—¨????13??°??￥??o?”?é?￡?o??¤??????????é￥°????????é—′?￥1??·??–é?3??·??°?o?????2?APP?1??‘?????o???ˉ?￥1???è???o??-¤APP??é?è???-¤APP?￥1???–1é?￠?‰???°?o?????a?”???–è?a?·±???é￥°????o¤??“?13??°?????|???–1é?￠?1??‰???°?o???“é—¨???è?3?o??-¤?????′é￠??????????é￥°è′-?1°?13??°???-¤??????é???§??????o?o?????2?APP??????????2‰??????????????¨????2??13??°?1°??–JK?????????Lolita??

???3??‰????2??’?—′è?·è…

??o????±??§????°?é??????￥3???17?2??????‰?o?????????

?”¨??·è????o?????-è?·?o???2??’?????o?????ˉ?????èμ??·±?????2??’?”?è—?è…??????????ˉè????·?????è?2???é??è—??????2??’????1?????-¤èμ???°?o?????”????°?????”??…￥??

?”¨??·?‰1??????é????-?”????????????oè?a?·±?–???￠???IP???è′1??

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?o”???”¨??·??“éa??o”è|??′???????

5.1 ?o§?“??????￥?±???????

5.2 ?o§?“?è????′?±???????

???1??‰????2????

1.??…??1?¤???o???

????2???o????????±?￥?è…?‰“é??o?????a?o’???????o???’????????…??1?¤???o??

2.?￥?è′§?????????

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3.??????????§‘???

?ˉ??????????é????‰??“??????????§‘??1èˉ???

???2??‰é??‰????

1.é??‰??????????

é??‰????é‰??-é—¨?-￡?“??°–è′§????–°?oo?3¨????°±é?519?…???°é?‘???????¤??¤?12??o?§’????￠??°?‰?è?ˉ???

2.????…???“é—aè′-???

?????·???????????a????…·????13??°éa?è′§??‘è′§????-￡?‰????é??????”?????—???§???è????ˉa?????…???“a???é”?è????–???é—2????o??‰??§’é????è????

3.é??‰?èμ????

????±??…??-?2???‰??o??…???è????ˉ????‘?…￥é-?????…??¨??‰?¨?????????????????…???′?￡??“?????μ·é??????…???3???

4.?…′è?￡?¤???o???

?¨??????±?￥?è…è??é????°????…￥é—¨?12è′§????¤§???èˉ??μ???????–°èμ?è?ˉ????2????è§?é￠‘a|a|???è′¨??…??1????‘?‰“?°????

5.èμ??–??o“???

?μ·é??????¨?????‰????????…·?’???¨???èμ??–??o“?????…??°????±?????…¨é?￠èμ??–???????é??‰???°?????a?¨???????

???3??‰??—?‰????

1.é‰′??????????????è…???

??—?‰?App??¨???????”μ????¨?????????o??????·????a?é‰′?????????a?????????°a??…?é‰′???????????‘è′§a????è′-?‰??μ??¨???a??¤?é?“é‰′?????￥éa??·￥?o?a?????13??°?“???§?????o?–°??–??￡???è′1è…??|??￥??′??‰????????‘è′-??“éa???

2.????μ???‘è′-???

-????μ?????“??????—?‰?App????‰??”ˉ????o¤??“???????μ?????“??“??±???°?ˉ???

-?????·?¨?????????—?‰?Appé????–????“??????·??o??·????13??°?o¤??“?¨????????????·?¨???????????o??ˉ???a?”¨??·è?·??—?…??13?o¤??“??o?????

-????“?3D?…¨??ˉ??oé—′?????—?‰?Appé??é?????é?????3D??±????±??¤o???”¨??·?μ?è§??????°??ˉ?“???§???è?aè?????720?o|?—??-?角??￥???????“???????è′¨???????????o1?????è??è?????è???????o?”¨??·?‰“é????????·????2‰?μ????è′-?‰???“éa???

3.????μ??”??′??¤???o???

??—?‰?Appè?′????o??‰“é??1′è???oo???????μ??”??′??¤???o????????o??-???????μ??–???–é￡???‘????’??1′è???oo?????‘?￡°é?μ??°????—?‰?App?¤???oè??é???o?????—????????￥???????μ??????…??°????????￥???KOL????‘?????￥???é???’??—??°?èˉ?é￠??????o????μ??–???–???????…￥??1????????-?2‰?·????μ???‘??…??1?????1è?2????μ??–???–?2????????—?‰?App?¤???o?§ˉ?????“?±???|????1′è???oo???è′1è§?????“??±???…??1????·±?o|??–????1′è???oo?¤??o?è??è?????????…′è?￡??1??

5.3 ?o§?“???“????±???????

????2???—?‰???????è????“????????‰

????2????????2???????è??é??????1??¤???????è???§??±????????1???ˉé??????…¨é?￠??é|–é?μ?????¨è???¨???—???è?3?o??”¨??·?¤???·??–????ˉ1?o????????‰???????????o???2é??±??????¨?o¤?μ??¤???¤?–1é?￠??′?????‘?o??”¨??·????o???????????”¨??·??????????????èμ·?”¨??·????”?ˉ”??2??è???¨???é???’???????é?μé?￠????”¨??·??ˉ??￥è??è???o??‰??1°??–??–??￥????13??°???–°??????????′???¨??

??—?‰???????è????“????????‰

??—?‰??????—?‰???????è???1????????????—?‰?????o§?“???“???è??è?????é???????|????”¨??·????”¨?1???ˉ???????????￠??·è?????é????è???…￥??°?o§?“?????????????è???¨???—??

??—?‰????????¤§???è???¨???—??o??—?‰???è′-?1°????????????‘????????a???è???¨???—é????′??????????????????±?????????¤§?¨??o|???é???…??o??”¨??·????¤§é???μ??¤±??

é??‰???????è????“????????‰

é??‰????é??‰???????è??????ˉ1???′??????¨é|–é?μ?????¨è???¨???—è?…??￥è§?é￠‘è??è??????a??′??o???è?′???è?2è§￡??–????o????????“??¨???—?’?????±??¨???—?????—?‰??¤§????°????????“?????????·????”¨??·??“????‰???

5.4 ?o§?“????????±???????

???1??‰é|–é?μ?????????

????2?é|–é?μ???

????2?é|–é?μ??￥???????“?????±?èˉ|??…é?μ

??—?‰?????ˉ’??‰é|–é?μ???

??—?‰?é|–é?μ??￥???????“?????±?èˉ|??…é?μ

é??‰?é|–é?μ???

é??‰?é|–é?μ??￥???????“?????±?èˉ|??…é?μ

1.????2????é|–é?μ?2???‰??′??￥?±??¤o????“????????±??????–è???￡?1??????ˉ??′?’-?’??￥?è′§???é‰??

è???—?‰??’?é??‰?é????ˉ??￥???é?¨??o????“?????????????é?¨??o?…·??“????“??±??¤o??

2.????2?????¤§????±?????o???????????¤′é?¨??????????±???¨é|–é?μ????¤′é?¨?ˉ?è?a??????é￠‘é?“????????—?‰?????ˉ’??‰é|–é?μ??-?°??¤§????±?????o?é|–é?μé??é?¨???è????????±????????o???3???角????±???‰é’???-???é??‰??????—?‰?????¤§????±??¤§????°???????è????????±??????ˉ???????????o????a?¤§????¨???—????o??o?é?¨è??????????-??

???2??‰?”¨??·?¤???oé?μ??????

????2??¤???oé?μ???

????2??¤???oé?μ????”¨??·??¨????è????–???é?￠?±??¤o??‰

??—?‰?????ˉ’??‰?¤???oé?μ???

??—?‰?????ˉ’??‰?¤???oé?μ????”¨??·??¨??????-è§?é￠‘?±??¤o??‰

é??‰??¤???oé?μ???

é??‰??¤???oé?μ????”¨??·??¨??????‘???è§?é￠‘?±??¤o??‰

????2????

• ?o¤?¨???—è????o?????????????o?”¨??·??‘?????????????±??¤o????￠????????“??±??¤o???????—??1??￠??o??”¨??·è′-?1°??2???/è′-?1°?????
• ????2????è????–???è?????è|???ˉ?”¨??·?’??”¨??·?1?é—′????o¤??“???????2??13??°????…￥?…???-èμ·??°??‘??????????”¨??

??—?‰????

• ??—?‰???¨???¤??o¤?????-???è§?é￠‘?’???′?’-?¨???—?????ˉ?”¨è???…￥??°??—?‰??”μ????13??°??-????￠????????“??±??¤o???????—??1??￠?????o??”¨??·è′-?1°??2???/è′-?1°?????
• ??—?‰??¤??o¤?????¨è???¨???—?”¨??·??ˉ??￥??￥???????‘???????1èμ????”?è—???èˉ?è?o??¨?????????‰?????-è§?é￠‘??‰??

é??‰????

• é??‰??????¨???¤??o¤????????¤è…?—??????
• é??‰????è§?é￠‘?¨???—?????—?‰??????-è§?é￠‘?????????è§?é￠‘?±??¤o?–1?????′????2??????

5.5 ?o§?“?è?¨??°?±???????

è?¨??°?±??????????

Logo?ˉ1?ˉ”???

??—?‰???????a??ˉ’a???°a???—?‰?a??????—?‰????è??è??????′????-?é?‘?o?????-—??????o|é￡???????è?¨èˉ??o|???é????

é??‰????é??‰????è??è??é???????1????????￥è??è??????o?????¨????é￡??????-é…?é…·?????o?”2?¨????????-—??“????????1??“è???ooè?”??3??°?¨????????o?”2??é??è????????????￥‘???é??‰???“?3¨?¨?????‰??????????????–1??‘??

????2????????2?4.0?‰??????′?–°?o??…¨?–°???logo?’????????¨???—???é?￠????–°???é…?è‰2???????2??′???‰è???ˉ”?—§?‰??????????è‰2???è‰2è°???￥èˉ′??′?…·è?¨èˉ??o|??

?…-??SWOT??????

6.1 ??????

??¨??-?????￡é?…???è′1è§???μ??′è?-???è????ˉ????????“??￡é?’?1′???è′1é?è?‘è????‘?o???a?§??–è??è????????“?????μ???‘?§??￥????2??￥?é??±????é???????????”±?-¤a???????????μ?a?è????￥?o???‘?±???oé????

??°??¨?–°?…′???è′1?????μ????o§?”????Z?—???￡?1′è?????è′1??¤??“?·2????????o??‘??????è′1?????o??????????1?????è?????μ?????…·??ˉè??????o?????μ??–???–?????…??1???????…· ???§??±??1??¤????è???±??2??￥?????????·??????…·??‰?????????”?è—???·???’?????1‰????·±??—?1′è???oo????–???±????¨?2‰?μ??????“éa?????-è§?é￠‘????’-?-‰?¨?????ˉ1???o?????μ?????…·???è?…é???¨?1???′??ˉèμ·??°?o???¨?3￠?????????????”¨??????μ?????…·?±??o?a?????–?????μ?a?????…·??‰?¤??o¤???”?è—????¨±?1??-‰?¤?????±??§????-￡?????o?–°????￡?1′è???oo??‘é—2???o¤?μ????é??è|?è????“??

6.2 ??￡???

?oo????ˉ1?o??–°?…′?o??‰???￥??—?¨??o|???é???????¤??“??????è????′????¤??¤§???è?????è|?????¤§?ˉ1???????-‰è???”??o§?“??????¨?1?????o|????‰“é???-???è?a??‰?????????IP??￠è±???

??·??????é???¤aè′μ??????????????¨????°?o??o???????????2???‰??‰?????°??-????¤§é?¨????????‰????o???????????¤§é?¨???????ˉ??ˉ1????￥3?1°??2??’è???§?è????o???è?¤?????

????§è??è?????????¤??¤?????oo?‰?????1????é?????¤§?ˉ1?oo?‰??????1è?2????o|??

6.3 ??o???

??-??????IP?3??¨±?1??o§?????‘?±?????‰?????¤??o??—????é????μ?????￥?1′è???oo??¤??“??o???è|????????oo??¤????o§???é“???????IP??…??1?????????è???”??“??°???a??￠????…¨é?￠è?”??¨?????a??￥??‘?±?????????oé—′?·¨?¤§??

????μ??????è?‘????1′??‘?±??ˉ”è??è?…é????è?????????μ???‘?±???°??????¨??o|?????±è§?????¨????o§?????‘?±?è????o????????‰?…3??è???”??“??????????????”?è—?????…·é????ˉ??′é????IP?o§????????????è???”??o§????????§??-????’-IP??￠è±??????±?“?????????ˉ?o§?”?é??????????°????o§???é“?????ˉ??é????90?????95??????????·￥?????‰?o?????μ????????ˉ?è??????????¨?…′è?￡?–1é?￠??????è′1?1?è????￥è???¤???

??-????1′è???oo??￡????o￠???????????…è???¤?????§IP?1?é?????μ???o?°′é?￠???”?è—?????…·?????o?????°?’????IP?????-??????????o|??????§???￠??????è￠???′?¤??oo??￥??—??

6.4 ?¨?è??

?????…IP??￠è±??¤a?¤???????é?￠????¤???—?‰???￠è±??????2??’?????o?··?1±??

????‰???‘??????????????o??′??“è?????é????-?o|???è???????????è|?????????ˉ???????????o????¤??o???‘?±??o￠?????????????…?????o????oo??￡?o￠????2???‰è￠?????…¨é???”?????????oè§??¨?è???°???§??-?‰??¤§???????????????é￠?????1?è???2???‰??o??°????-￡????1‰???????¤′é?¨????‰???

?3¨??????????–???°????????￥è?aè‰??a’??‘??‰

????–??”± @???? ????????‘????o??oo?ooé????ˉ?o§?“????????????a??????è…è????ˉ????|??-￠è??è????

é￠??????￥è?aUnsplash?????o?o?CC0???è??

èˉ￥?–?è§???1??…??￡è?¨???è…????oo????oo?ooé????ˉ?o§?“????????13??°??…???????????ˉ?-???¨??oé—′????????

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